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Give@Checkout – Fundraising from eBay shoppers

11 Apr 2018 - 11:51 by michelle.foster

This is the 7th year of the Small Charity Week eBay Give@Checkout competition, but this year has one main difference – you can win the chance to fundraise from eBay shoppers for two weeks instead of one. Small Charity Week

All that you need to submit to enter is a 90 character fundraising message (including spaces). PayPal Giving Fund will then choose 5 winners to feature on the eBay checkout page during Small Charity Week and the week after.

For an effective fundraising message, focus on:  
• Tangible and specific asks e.g. ‘Donate £1 towards antibiotic eye drops to stop an Indian child going blind’, rather than ‘Donate £1 to support the healthcare needs of children in India’
• Singular examples e.g. child, rather than children
• Putting the key words at the front of the sentence
• Stating the urgency of the appeal e.g. ‘help today’
• Keeping the message short and simple i.e. no jargon! 

Full rules and further guidance on how to write the best fundraising message for the audience is available on the Small Charity Week website: http://smallcharityweek.com/fundraising-day/
 

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