Good Finance is a new website to help charities and social enterprises navigate the often complex world of social investment, has just launched. Social investment is the use of repayable finance to achieve a social as well as a financial return. It was designed by charities and social enterprises and developed in collaboration with Access, Big Society Capital, Government and key sector partners. 
So what does the new website do?
First and foremost, it looks to address three of the most commonly identified barriers that organisations face when navigating social investment:
Knowledge
Organisations need to improve their knowledge and understanding of social investment. This includes what it is, what it can be used for and the journey and process that’s required. Good Finance has structured the content in a logical flow, explaining financial jargon throughout. It also provides a growing list of examples of organisations who have taken it on via case studies.
Informed decision-making
Users want to make informed decisions based on their needs and situation, not on embedded attitudes. A new profiler tool has been developed to help users consider whether it’s right for them, which provides suggestions on areas to develop and recommends types of investment to explore.
Connection
This is a face to face world and organisations need to be connected to the right investors to talk to based on shared values. The website now contains the first ever directory of investors and advisers. Charities and social enterprises can identify the most appropriate contacts, based on their financial needs, to continue their journey outside of the website.
To view the website, visit: www.goodfinance.org.uk