As part of an MSc dissertation, Lee Smorthit is looking for participants - marketing managers within the charity sector - to engage in an interview with.
Lee is primarily seeking to understand the role of digital marketing in the industry and the ways charities understand measurement specifically. The interview will look at themes such as impact factors, measurement tools used, motivations and the types of metrics that one employs. The optimal outcome will be a set of recommendations that can be adopted and implemented in order to address any prevailing issues within the sector.
Lee is looking for charities with a gross annual income of £10,000 - £100,000 to conduct 30-minute interviews.
For further information and to take part, email: [email protected]
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 Research in to digital marketing measurement Participant Information Sheet.pdf | 281.27 KB |