In a rapidly evolving digital world, there is increased need for charities to enhance their digital communications knowledge and implement a digital strategy which will help them to reach new supporters and deliver successful online campaigns. However, when resources and budgets are stretched, this can prove difficult for many charities.
On 19 October, join Media Trust, with support from Google Digital Garage, along with a host of like-minded charities, community groups and experts for a unique masterclass dedicated to developing your digital marketing knowledge.
The masterclass will cover a range of topics such as Social Media Strategy and Building a Digital Marketing Plan delivered by a team of Google mentors. You will also have an opportunity to discuss your specific digital communications challenges with, and receive advice from, media and communications experts.
During this masterclass you will:
• Explore the trends in digital marketing and how to make it work for your organisation
• Understand the importance of having a social media strategy
• Learn how to measure your digital marketing activity
• Understand how to reach new and existing online audiences
• Develop your knowledge of Google Grants and AdWords
The masterclass is aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation’s digital communications. Please note: a maximum of two attendees per organisation can attend in order to allow a wide number of charities to benefit from this training.
About the Trainers:
The training aspect of this masterclass is delivered with support from Google Digital Garage. The Google Digital Garage project aims to enable anyone to learn the fundamentals of digital marketing through online learning modules so that they can take their organisation online and enjoy all the benefits this brings. Now Media Trust is bringing this training, in masterclass format, to charities and community groups across the UK.
For further information and to register, visit: https://mediatrust.org/news-events/events/digitalskillsmasterclassmanchester/