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Old Frame New Picture: how older people are represented in the media and what we can do about it

Date & Time of Event: 
28 October, 2020 - 10:00 to 12:00
Venue: 
Online

Have you seen one too many photos of wrinkly hands or other dehumanising pictures of people over 50 in adverts and news articles? Are you a journalist, academic or activist? Do you work with older people or try to reach them with advertising? Perhaps you are an older person yourself? Then this is for you.

Timed to run alongside the Old Frame New Picture photography competition, this online symposium is an opportunity to examine and challenge how older people are portrayed in the media with negative and stereotypical images of vulnerability and fragility. How can we challenge this narrative with one that celebrates the diversity of older people’s lives and their contributions to society?

This event will include presentations and provocations from a range of speakers who will draw on professional and personal insights to explore why we represent older people in this way and how this has been compounded by Covid-19. This will be followed by a broader discussion on ageing, media and representation where attendees will have the chance to also share views, ideas and ways in which we can change the picture in the frame.

Our speakers include leading photographer Alex Rotas who specialises in challenging ageing stereotypes through photography, Thomas Scharf - Professor of Social Gerontology in the Population Health Sciences Institute at Newcastle University and co-lead of the University’s new Centre for Ageing and Inequalities, Pauline Smith from the Greater Manchester Older People's Network, 2020 bOlder artist Sabrina Fuller and emerging photographer Heather Bell who will talk about how they are responding to the issue as part of Castlefield Gallery's 'Obstructions' exhibition opening in November 2020.

More information about the Old Frame New Picture photography competition can be found here

Old Frame New Picture is funded by Ambition for Ageing with the support of the National Lottery Community Fund, National Heritage Lottery Fund and Arts Council England as part of Great Place GM.

To register click here

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