For causes outside of the mainstream, charities and non-profits face challenges with cultivating tangible support. Without skin in the game, potential donors or trustees can be hard to reach and engage.
Join us (Cranfield Trust) for a webinar addressing how to drive engagement with sensitive and less mainstream causes. Attracting support for these vital causes requires a more nuanced approach than traditional fundraising strategies.
We (Cranfield Trust) will delve into similar challenges in other sectors to find practical approaches to building meaningful connections with causes that may not be widely understood or easily embraced by the public. We'll look at how to foster trust, overcome stigma, drive affinity and leverage digital to create experiences for potential supporters that they never expected.