Make Stuff: Introduction to Digital Marketing

Ever wondered how businesses thrive online? It's all about digital marketing, the magic touch that gets your brand noticed and customers engaged.

This beginner-friendly workshop is your one-stop shop for mastering the essentials of digital marketing. We'll break down key concepts like:

• Understanding the landscape: What is digital marketing, and why is it crucial for your success in today's digital world?
• Knowing Your Audience: Craft buyer personas to target the right people with the right message
• The Marketing Mix: To maximise effectiveness, navigate the world of owned media (your website, blog), paid media (ads), and organic reach (SEO)
• Data Doesn't Lie: Learn how to interpret analytics and measure your marketing success for continuous improvement
• Engagement Powerhouses: Master email marketing, blogging, and social media strategies to connect and convert your audience
• SEO Secrets Unveiled: Understand the power of search engine optimisation and attract organic traffic to your website

Put your newfound knowledge into action with a digital marketing audit project. We'll provide a handy template to analyse your current strategy and identify areas for growth.

By the end of this workshop, you'll be equipped with a clear understanding of digital marketing and the practical skills to build a winning online strategy for your brand.

Who’s this for?

• Small business owners, freelancers and entrepreneurs who want to learn how to harness the power of digital marketing
• Budding digital marketers who want to learn the fundamentals
• Ages 18 and over

What you need to bring

• You will need to bring a laptop that can connect to the internet for this session.