Ready to take your digital marketing skills from beginner to boss level? This workshop builds on an established marketing foundation, diving deeper into strategic implementation. You'll learn how to:
- Develop a comprehensive digital marketing plan that aligns with your business goals and targets the right audience
- Refine your brand identity and ensure consistent messaging across all digital channels
- Optimise your website's content and structure to rank higher in search engine results
- Leverage Google Local to attract nearby customers searching for your products or services
- Learn how to use analytics to measure your campaign success and make data-driven decisions
- Explore advanced strategies for managing social media platforms, including effective hashtag utilisation, in-depth analytics to understand your audience, and techniques to boost engagement
Project: Campaign Creation & Social Media Buzz
Put your newfound knowledge into action! You'll develop a complete digital marketing campaign for a specific scenario. The project culminates in crafting a compelling social media post to promote an event, showcasing your understanding of audience targeting, message crafting, and platform optimisation.
By the end of this workshop, you'll have a strategic toolkit and sufficient practical skills to create and execute impactful digital marketing campaigns which drive real results for your brand.
Who’s this for?
- This workshop is designed for those who have already taken Make Stuff’s Introduction to Digital Marketing
- Anyone with a foundation in digital marketing who wants to expand their skillset
- Ages 18 and over