Consider your fundraising strategy
- Are you opportunistic, needs-led or strategy-led?
- What about ethical principles and no-go areas?
- Do you have a view on targeting different types of funding?
- Do you have a view on targeting different sources of funding?
You may want to focus on specific types of funding – or strike a balance:
- Grants from organisations
- Donations from individuals
- Primary-purpose trading (charging for your services)
- Non-primary-purpose trading (activities purely to raise money)
Consider your fundraising strategy
- Are you opportunistic, needs-led or strategy-led?
- What about ethical principles –are there any ‘no-go' areas?
- Do you have a view on targeting different types of funding?
- Do you have a view on targeting different sources of funding?
You may want to focus on specific types of funding – or strike a balance:
- Grants from organisations
- Donations from individuals
- Trading
You may need to distinguish between:
- Primary-purpose trading (charging for services covered by your charitable objects or your community interest statement)
- Non-primary-purpose trading (business activity designed to raise money)
Familiarise yourselves with Charity Commission guidance on:
When seeking grants from organisations:
- Treat funders as investors
- Be clear what you are inviting them to invest in
- Focus on the future. A track record builds investor confidence, but (unless it’s an award) it’s the future they’re investing in
For most grant funding, e.g. social welfare grants, you will need a clear project plan covering the key questions:
- What is the need?
- What is the evidence of need?
- Who will benefit and how?
- How will you deliver this benefit? Why using this method?
- Why are you the best people to do this?
- How do you involve people in decisions?
- What difference will your project make to people’s lives?
When you’ve done all this, you are ready to carry out a funding search. Macc members can use Macc’s funding portal