Planning your marketing

To keep a track of how you are marketing your organisation and who you are marketing it to it is good to put together a marketing strategy and plan.

Below are some resources to help you with this, including an overview and templates. The strategy goes through what you want to say, what do you want people to do and who your key audiences are. The plan will help you think about when it is best to send things out – tweeting daily to newsletters monthly.

The Marketing campaigns factsheet gives you a step by step way to plan a marketing campaign, what you want to gain from it and giving it a human face your audience can relate to.