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BHA for Equality Social Media Influencer Campaign

21 Apr 2022 - 10:47 by michelle.foster

BHA for Equality are looking for 4 Black Caribbean influencers from diverse backgrounds (with a large following among local Black Caribbean Manchester networks) who are confident talking social mediaabout sexual health and want to enact change in their communities.  

If you are vibrant, fun and confident enough to talk all things sexual health BHA for Equality are looking for you to join their campaign aiming to increase awareness around STIs, sexual health and tackle stigma around STIs within Black Caribbean communities.  

Why is this campaign needed?
Statistics show that Black Caribbean individuals are disproportionately affected by STIs. This is a clear health inequality which must be addressed.  

The role you will play:
BHA for Equality are looking for Black Caribbean voices to be at the forefront of challenging this statistic and as an influencer in our campaign you will be.

Breaking taboos and challenging stigma around sex and STIs:
Encouraging Black Caribbean individuals to priorities their sexual health by getting tested regularly, having open conversations about sex as well as using protection and prevention methods.
Motivating people to take charge of their sexual health and enjoy a safer and more pleasurable sex life.

The ask:
Attend a briefing session to equip you with knowledge to empower your communities about STIs, increase engagement on your social media posts and familiarise you with the campaign.

In addition, BHA for Equality will provide you with a social media resource pack which you can tailor to your online image and audience.

4 posts (one a week) across the month of June 2022.

Use their social media posts across Instagram, Twitter, and Facebook.

At least one of the posts should be original content – for example, a story with a short video (up to 30 seconds) of yourself talking about the campaign, or a photograph of yourself. A suggested script will be provided.

As an influencer you will be paid a flat fee of £150 on campaign completion.

Complete an expression of interest

Deadline for expressions of interest: 29 April 2022

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