Contains Strong Language: A guide to talking about racism

How can we speak clearly and powerfully about racism? What language moves a mainstream audience towards an anti-racist cause? Which words should we be avoiding? How do we explain structural racism? Answers to these questions and more can be found in Contains Strong Language, released by communications research initiative Reframing Race.

The guidance draws on original, groundbreaking qualitative and quantitative (20,000+) studies to equip campaigners and advocates with effective ways of talking about race and racism.

Evidence shows that new ways of talking can lead to new ways of listening.