Marketing

Factsheet 31: Marketing campaign steps

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Here are some ingredients for putting together a successful marketing campaign. Work through these points to make a start on your campaign. You can use our Marketing campaign template.

1. Audience – How many of them? Who are they? What are their interests? Try and think of one person. Break large groups into different groups. Write down who they are, where they go and what interests them

Factsheet 29: Managing information

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With the growth of the internet, emails and social media, many organisations and individuals are suffering from information overload. Good information management supports the work of your organisation by making information useful rather than confusing and overwhelming.