Media Trust: Stronger Voices - Building a strong authentic brand for your charity

What is a brand and why does it matter to charities?

Your charity’s brand is so much more than a logo or a tagline. A strong and consistent brand is key to building trust, credibility and highlighting your unique contribution to the sector. Being clear on who you are, what you do, and why it matters underpins the words and visuals that will encompass your brand and communicate this to the outside world.

Strengthening your charity’s brand can feel overwhelming, but it’s a challenge that we’ll work through together in this masterclass. The skills and knowledge you gain here will enable you to confidently share your message, connect with the right supporters and funders, and showcase the fantastic work you do in a way that truly resonates with your target audience.

What you’ll learn:

• What a brand is
• Why it matters to charities
• How to define your own authentic brand
• Tools and resources to help you create your brand
• Clear, actionable steps to take your brand to the next level

Who is this for?

Stronger Voices Masterclasses are aimed at professionals in the equalities sector who work in a communications, media, social media, campaigning or a strategy role and/or have an interest in branding within their organisation. We welcome attendees from charities, non-profits, NGOs, CICs, social enterprises & community groups.