Marketing/publicity

AI is already influencing how charities write, analyse, communicate, recruit, fundraise and deliver services — yet leadership strategy, governance and confidence have not kept pace.

Accessibility and inclusion aren’t “someone else’s job”. Led by Lutalica Founder/Creative Director Cecilia Righini (they/them), this practical session will explore how to share responsibility for making communications and experiences more accessible.

The webinar will introduce a simple framework and apply it through real-world examples. You’ll leave with clear questions and actions to use day-to-day to improve accessibility and inclusivity – no matter your role or level of experience.

The stories you tell vitally shape how people see

Need more volunteers? More donors? More influence? Emails are likely the strongest tool you have, but only if these are messages people open, read and react to. In this course we (Triceratops) look at how to achieve this, and go further to create emails that people look forward to receiving.

After this session we aim that you will:

• Gain insight into the potential of the humble email
• Discover how to understand your audience
• Uncover clear steps to maximise the impact of every external email sent