Marketing/publicity

Media Trust: How charities can stay visible, trusted and funded with rising costs (Panel)

Join Media Trust’s panel to learn how charities can keep their comms shining, even when costs are rising.

When finances are under pressure, good communications can be one of your most powerful tools. That’s why Media Trust has brought together an expert panel to support charities facing rising costs.

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Media Trust: Your Personal Brand & Workplace Values

Discover what your personal values are and how your personal brand can support your career

Your Personal Brands & Workplace Values

Whether starting out or considering a career change, your personal brand can be a great place to start when considering the type of roles you want to apply for. Thinking about your values and how they can impact your personal brand also helps us make decisions and identify our priorities.

In this workshop, we (Media Trust) will:

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Third Sector Lab: Google Ad Grants in 2026 - New Opportunities for Charity Advertisers

Find out about the current state of Google Ad Grants, the free ads that Google offers to charities. What types of ad you can run, recent changes to policies, and current best practice, with real-world examples of successful ad campaigns. The grant has changed a lot in the last year, with new features that make it a more useful way to boost your organisation’s profile.

The training is followed by a dedicated Q&A session.

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Shared Topic Areas

Third Sector Lab: Social Media Strategy for Impact and Engagement

This interactive session will help you to ensure your social media activity is closely aligned to organisational goals. You’ll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, and which channels are key to your online presence and content planning techniques.

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NPC: Survey design in the charity sector

This Leading Impact seminar will be exploring survey methodologies and questionnaire design.

Most charities use surveys in one way or another, but with varying levels of success. There’s already lots of guidance available, but little that directly addresses the challenges faced by charities. For example;

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Media Trust: Stronger Voices Masterclass - Creating a Viral Social Justice Story

Join Media Trust for this exciting FREE masterclass led by journalist and author, Maya Oppenheim.

The Masterclass

Learn how to uncover, craft, and amplify social justice stories that capture attention and drive real impact.

What separates a post that gets a handful of shares from one that reaches millions? It’s not just luck. Viral social justice campaigns follow clear patterns:

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Social for Good: Social Media Accessibility - A Guide for Charities & Purpose-driven Brands

Accessibility isn't a nice-to-have - it's a responsibility. 

This session explores what accessible social media really looks like in practice, covering the key principles, common mistakes, and what your team can do differently starting today. 

Walk away ready to make your content work for everyone.

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Social for Good: More Social Content, Less Effort – The COPE Method

If you’ve ever thought “we just don’t have enough content ideas”, you’re not alone. You’re likely spending more time than you’d like creating social content, often feeling like you’re starting from scratch each time you put time aside for it. 

Keeping channels active can be a challenge when ideas and time for creativity are limited. The reality is most organisations already have a wealth of content sitting unused across reports, blogs, and internal resources. It just is not being used strategically. 

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Cranfield Trust: The accessibility shortlist - what charities need to know about their website

Most charity websites aren't as accessible as they could be, and small fixes often make the biggest difference. 

Colin Grist, Co-Founder and Creative Director at Few and Far, a B Corp certified digital studio based in Leeds that works exclusively with UK charities, will walk through what accessibility actually means in day-to-day practice, why it matters as much for fundraising and engagement as it does for compliance, and where small charities should focus first when time and budget are tight.

In this practical one-hour session you'll learn:

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