Marketing/publicity

Media Trust: Ethical storytelling for charities

Every story your charity tells shapes how people understand your work and the people behind it. Done well, storytelling can inspire action, build trust and strengthen your reputation. Done poorly, it can unintentionally reinforce stereotypes, undermine dignity, or damage relationships with the people you're trying to support.

Online

Community Matters: Canva Get Together

This is a free, casual online get-together of people working in the charity sector who are interested in using Canva for visual design.

This get-together has no agenda and is governed entirely by what people want to know and/or share. 

These include tips and questions about using Canva to create: graphics, animations, posts, videos etc. either for social media, online or print formats.

Online

Media Trust: Working with influencers – the basics for charities

Could influencers help your charity reach new audiences? Join Media Trust for an expert webinar on the basics of working with influencers.

Influencer marketing isn’t just for big brands and big budgets. The right creator can help your charity reach new audiences, tell powerful stories and build genuine connections with communities who might not otherwise encounter your work.

But how do you find influencers who genuinely align with your cause? What makes a good partnership? And how can charities make collaborations work when time and resources are limited?

Online

Third Sector Lab: Compassion by Design – Bringing trauma-informed thinking to your content

Charities, by their nature, are there to help people who are navigating some of the hardest moments of their lives. Which means charity content needs to speak to an audience that’s upset, stressed, anxious, and sometimes in emotional turmoil.  Trauma-informed content specialist Jo Levy believes this is about much more than using kind words. Her approach centres trauma-informed thinking and building it into everything you create from the start.  

Online

Community Matters: An Introduction to Canva and Affinity for posters and flyers

This session is an introduction to the online Canva graphics design program. It will cover the basics and have a few tips for experienced users. Affinity is owned by Canva and is a more advanced graphic design desktop program. The session will contain a brief description of what Affinity is and how to download it for free.

Online

How charities can unlock more value from their CRM

For charities, getting to know their audience is essential. In a world where online experiences are tailored to our every convenience, charities need to ensure their fundraising and marketing activities follow suit, boosting fundraising, engagement, and creating vocal advocates for their cause. Fortunately, many charities already hold the key to good online experiences: it lies within their data. 

Online

Media Trust: Media Planning with Nicola Frankin

An interactive session looking at how media planning works within the advertising industry

A free interactive session on media planning in the advertising industry exclusively for creative talent

Research suggests we see thousands of adverts every day, but how do they make it onto our screens?

In this 60-minute online masterclass from Media Trust, you’ll discover what it takes to work in media planning and how media planners help brands reach the right audiences, in the right places.

We’ll explore how to:

Online

Third Sector Lab: The person comes first – Developing a practical approach to ethical storytelling

Great storytelling doesn’t happen by chance. It requires clear processes, thoughtful decision-making and a commitment to putting people before content.

This practical workshop explores how charities can build an ethical, sustainable approach to gathering, managing and sharing stories from people with living and lived experience. You’ll learn how to develop a Stories Hub – a structured system for identifying, collecting, storing and using stories safely and effectively – so your charity has powerful, authentic content ready when opportunities arise.

Online

Charity Wise: How to optimise your charity's website for greater impact

Join Charity Wise for the next event in their summer technology series!

On Wednesday 5th August we’ll (Charity Wise) be exploring how charities can use conversion rate optimisation (CRO), testing, and personalisation to improve digital experiences, increase engagement, and create greater impact from their websites.

Online

CHARIT:AI Conference 2026

Free practical Generative AI education for the charity and community sector.

The VCSE sector is being asked to do more with less – and Generative AI is one of the most powerful tools within reach to help. But honest, jargon-free guidance on how to use it well shouldn’t depend on your budget. 

That’s why this CHARIT:AI Conference is completely free to attend.

The Hub, Hattersley, Greater Manchester, SK14 6AF