Every story your charity tells shapes how people understand your work and the people behind it. Done well, storytelling can inspire action, build trust and strengthen your reputation. Done poorly, it can unintentionally reinforce stereotypes, undermine dignity, or damage relationships with the people you're trying to support.
This practical workshop explores the principles of ethical storytelling, helping you tell stories with care, respect and meaningful consent. With interactive exercises and time for discussion, this session will help you feel more confident in applying an ethical lens to your comms and fundraising content.
Through real charity examples, practical tools and discussion, you'll learn how to gather and share stories that reflect your values while engaging supporters authentically.
What you’ll learn
- How to tell stories that are fair, respectful and inclusive
- How to gather stories ethically while building trust with contributors
- How ethical storytelling can strengthen fundraising without compromising dignity
- Practical frameworks you can apply across campaigns, websites and supporter communications
Who should attend?
Perfect for anyone involved in collecting or sharing stories within their charity, whether you work in communications, fundraising, campaigns or service delivery. No previous storytelling experience is required.