Media Trust: Understanding & combatting health misinformation panel discussion
The landscape of health information has never been more complex or more contested. From local measles outbreaks among unvaccinated children to the rapid commercialisation of the menopause market, people are navigating a noisy, often contradictory information environment.
At the same time, AI tools are becoming the default starting point for health questions. Instead of turning to trusted public health sources, many people are being directed towards private platforms that feel fast and authoritative but aren’t always accurate or accountable.