AI / Digital

An interactive session looking at how media planning works within the advertising industry

A free interactive session on media planning in the advertising industry exclusively for creative talent

Research suggests we see thousands of adverts every day, but how do they make it onto our screens?

In this 60-minute online masterclass from Media Trust, you’ll discover what it takes to work in media planning and how media planners help brands reach the right audiences, in the right places.

We’ll explore how to:

This session is part of a strategic series delivered by the Eastern Region Cyber Protect Network, in partnership with the Cyber Resilience Centre network.

The goal is to equip charity leaders with the insight and tools needed to embed cyber resilience into their organisational, reduce risk, and safeguard the trust placed in your charity.

Key outcomes:

A digital strategy can help you foresee the digital tools and skills that will be needed ahead of time, understand your role in the wider world, and be empowered to take the digital actions best suited to your charity. These are just some of the many reasons why nearly half of charities (44%) say that developing a strategy for tech, digital, data, or AI is important to them in 2026.

Almost four in five charities are using artificial intelligence (AI), according to the 2026 Charity Digital Skills report, but very few are using it strategically. Many charities are asking for more guidance on how to use AI, with 60% saying they’d like more training for staff and volunteers and 48% requesting sector support on responsible AI. 

This accessible, non-technical webinar introduces essential AI literacy for charities, civil society organisations and activists. It explains how generative AI works, where it may be useful, and where caution is needed. 

Join Charity Wise for the next event in their summer technology series!

On Wednesday 5th August we’ll (Charity Wise) be exploring how charities can use conversion rate optimisation (CRO), testing, and personalisation to improve digital experiences, increase engagement, and create greater impact from their websites.

Free practical Generative AI education for the charity and community sector.

The VCSE sector is being asked to do more with less – and Generative AI is one of the most powerful tools within reach to help. But honest, jargon-free guidance on how to use it well shouldn’t depend on your budget. 

That’s why this CHARIT:AI Conference is completely free to attend.

Join The Saltways team for this workshop exploring how charities can create effective videos for grant applications. 

Does your charity want to use video to strengthen funding bids but aren't sure where to begin? Join The Saltways team for a practical session designed for charity professionals. 

• Learn what funders look for in video submissions. 

• Discover how to use video to showcase your impact and outcomes.

How do you build a professional online presence without feeling like you’re “selling yourself”?

This practical 90-minute workshop is designed for early careers professionals who want to use online communications more confidently, thoughtfully and effectively. That might include students, recent graduates, apprentices, interns, trainees, new third sector staff, emerging leaders, career changers, or people taking their first steps into a new sector.

September is the perfect time to take stock. Social media moves fast, and what worked six months ago might not be cutting through anymore. In this session, we'll look at what's changed, what's working now, and how to adjust your strategy so you're heading into the rest of the year with clarity and confidence. 

Walk away with fresh thinking and a clearer sense of where to focus your energy next.

A practical introduction to running paid social ads across the major platforms. We'll cover what each channel does best, what to avoid, and how to make your budget work harder, wherever your audience is. Perfect for teams who can't afford to waste money on the wrong channels.