AI / Digital

You know social media matters. It’s where you share your impact, bring your research to new audiences and get your campaigns seen. 

But you’re not the RSPB, National Trust or the Crab Museum. Memes, reactive content and comedy sketches don’t fit your brand, and somewhere along the way you’ve started to worry you might be too serious for social. Here’s the good news: you’re not. 

Serious subjects can make brilliant social content. You just need a different playbook. 

AI is changing everyday life. But what does that mean for you?

If you're eager to learn about the possibilities, challenges and ethics of AI, and have ever wondered:

AI is changing everyday life. But what does that mean for you?

If you're eager to learn about the possibilities, challenges and ethics of AI, and have ever wondered:

AI is changing everyday life. But what does that mean for you?

If you're eager to learn about the possibilities, challenges and ethics of AI, and have ever wondered:

An online week of inspiring discussions, practical tools and bold ideas to reimagine trusteeship. Individual and board tickets available.

Individual tickets £30, Bring your Board £120 for small charities and £200 for medium/large charities.

📅 9th– 13th November 2026

🎉 Part of Trustees' Week

Discover Generative Engine Optimisation (GEO) and how to improve your charity’s visibility across AI-powered search platforms

The way people search for information online is changing. More and more people are finding charities through AI-generated answers instead of traditional search results. Whether they’re asking Google, ChatGPT, Perplexity or another AI tool, supporters increasingly expect quick, trusted answers rather than a list of websites to click through.

Social-first short form video is now central to a brand’s social performance and cannot be ignored. However, all too often brand content is flat, overly produced, or trend led without purpose. This practical, insight driven session will help attendees rethink how they approach short form social-first video, focusing on storytelling, hooks and confidence on camera – not just filming technique.

This free webinar, designed for Voluntary, Community and Social Enterprises (VCSEs), will introduce core social media principles and provide participants with the building blocks to create their own social media strategy, to support their organisation’s visibility, engagement, and community reach.

Please note: attendees will need to have existing knowledge of how to post on social media.

The workshop will cover:

This free webinar, designed for Voluntary, Community and Social Enterprises (VCSEs), will introduce core social media principles and provide participants with the building blocks to create their own social media strategy, to support their organisation’s visibility, engagement, and community reach. 

Date: 18th November 2026 Time: 12:30 – 14:00 Location: Online – a link will be shared with registered attendees. 

Please note: attendees will need to have existing knowledge of how to post on social media. 

The workshop will cover: 

Every story your charity tells shapes how people understand your work and the people behind it. Done well, storytelling can inspire action, build trust and strengthen your reputation. Done poorly, it can unintentionally reinforce stereotypes, undermine dignity, or damage relationships with the people you're trying to support.