For charities, getting to know their audience is essential. In a world where online experiences are tailored to our every convenience, charities need to ensure their fundraising and marketing activities follow suit, boosting fundraising, engagement, and creating vocal advocates for their cause. Fortunately, many charities already hold the key to good online experiences: it lies within their data.
In this webinar, Apteco will explore how charities can get more value from the data they already hold by using a CRM marketing companion approach. Charities will discover how to connect fragmented supporter data, build richer audience insight, identify fundraising opportunities, and activate more targeted campaigns without replacing your existing CRM.
Apteco will also showcase Instant Insights for Charities, its privacy-safe dashboard solution that reveals supporter loyalty, giving trends, churn risk, and fundraising opportunities using just three simple data fields. Delivered within 24 hours and requiring no personally identifiable information, Instant Insights enables charities to make smarter, data-driven decisions quickly and confidently.
Attendees will learn:
- How organisations can move beyond storing supporter data to understanding supporter behaviour
- How to improve donor retention and identify growth opportunities
- Practical ways to deliver more impact from existing supporter data without major technology investment
This webinar is free to attend.