Could influencers help your charity reach new audiences? Join Media Trust for an expert webinar on the basics of working with influencers.
Influencer marketing isn’t just for big brands and big budgets. The right creator can help your charity reach new audiences, tell powerful stories and build genuine connections with communities who might not otherwise encounter your work.
But how do you find influencers who genuinely align with your cause? What makes a good partnership? And how can charities make collaborations work when time and resources are limited?
This practical 90-minute session will introduce you to the world of influencer marketing and show you how charities can work effectively and authentically with creators.
You’ll learn how to identify the right people for your organisation, approach and work with influencers confidently, and build collaborations that feel genuine and deliver value for everyone involved. We’ll also explore examples of successful charity influencer campaigns and what you can learn from them.
What you’ll learn
In this session, you’ll discover:
- Why working with influencers could be valuable for your charity, from reaching new audiences to building trust.
- How to find influencers who align with your charity’s mission, values and audience.
- How to approach and work with creators effectively.
- What makes a collaboration feel genuine and work well for both the charity and creator.
- Practical ideas for getting started, even with limited time and resources.
Event details
- Location: Online
- Time: 13:00-14:30
Who should attend?
This session is ideal for anyone working in charity communications, marketing, social media or fundraising who wants to explore how working with creators could support their organisation.
You don’t need any previous experience of influencer marketing. Whether you’re thinking about working with creators for the first time or want to feel more confident developing future collaborations, you’ll leave with practical ideas you can apply to your charity.
Level: Intermediate in social media (although you don’t need any prior experience of influencer marketing)