Third Sector Lab: Inspire action and engagement through purposeful email marketing

Email marketing is one of the most powerful ways charities and non-profits can demonstrate impact, strengthen their community and mobilise supporters. Yet getting started, staying consistent, or even knowing what to send (and when) can be a challenge. This practical 90-minute workshop explores how to create purposeful, values-led email communications that connect with people.

The content will help charity leaders and communications professionals understand how to:

• Create a simple email marketing strategy based on your values
• Choose the most effective communication type to nurture your audience
• Use automations and segmentation within email marketing systems to work smarter

There will be plenty of opportunity for questions. Participants will leave the workshop with more confidence and clarity on email marketing, along with a specific action or practical tool they can use straight away.