Third Sector Lab: Beyond the case study – Finding and sharing stories that show your real impact

Storytelling is one of the most powerful ways charities can demonstrate their impact, build public understanding and inspire action. This practical introductory session explores how to identify stories that bring your charity’s work to life.

You’ll learn why the voices of people with living and lived experience are central to effective communications, what makes a story resonate with audiences, and how everyone in an organisation – not just the communications team – can play a role in spotting storytelling opportunities. Through real-life examples, discussion and interactive exercises, you’ll gain the confidence to recognise strong stories and understand how they can be used in your work.

By the end of the session, you will:

• understand why living and lived experience is central to effective charity communications
• recognise what makes a strong story
• feel confident identifying stories and potential storytellers