Media Trust: How to help people find your charity through AI search
Discover Generative Engine Optimisation (GEO) and how to improve your charity’s visibility across AI-powered search platforms
The way people search for information online is changing. More and more people are finding charities through AI-generated answers instead of traditional search results. Whether they’re asking Google, ChatGPT, Perplexity or another AI tool, supporters increasingly expect quick, trusted answers rather than a list of websites to click through.