The landscape of social media is growing increasingly complex. Legacy platforms such as Facebook, Instagram, and X seem to constantly change their offerings and shift functionality. New platforms arrive every week, perpetually touted as the next big thing, perhaps even commanding time and resources, then fade into irrelevance. It can prove difficult to navigate the social landscape, to find the platforms that suit your organisation, to identify the best demographics, to maximise return on investment.
This course aims, in just three hours, to supercharge your use of social media. We’ll (Charity Digital) explore how you can pick the right platforms for your charity and how to know whether you should invest, or divest, in other platforms. We’ll show you how to increase social media engagement, how to extend your reach, and how to ensure you target the most rewarding demographics.
We’ll delve into artificial intelligence (AI). The session will show you how AI can onboard new donors and increase donor lifetime value (LTW). On top of that, the session will explore ways to use AI for content creation, social media analysis, donor segmentation, and auditing your current work. The session, in simple terms, will revolutionise your use of social media.