Join Media Trust for this exciting masterclass led by social media specialist, Remi Olokun of My Life, My Say.
The masterclass
How to strengthen authentic connection on your charity's social media channels
Social media is one of the most powerful ways to connect with supporters, service users, and funders. But if your content relies on engaging with your audience's worries and fears, it might be less effective than you'd hope.
People spend increasingly longer time on their phones amidst shrinking attention spans, yet the prevalence 'ragebait' online means that making a sustainable and authentic connection with your audience is no longer the norm.
Making small changes to your social media best practice can have a huge positive impact. This masterclass will give you the tools to create social media content that inspires hope in your audience.
From using 'hooks' to using humour, we’ll cover practical steps to bring fun back into your feed.
What you’ll learn:
- How social media currently garners engagement
- Finding the humour in the human
- Beating the algorithm
- How to incorporate joy into your social media strategy
Who is this for?
Stronger Voices Masterclasses are aimed at professionals in the equalities sector who work in a communications, media, social media, campaigning or a strategy role and/or have an interest in embedding accessibility within their organisation’s comms. We welcome attendees from charities, non-profits, NGOs, CICs, social enterprises & community groups.
Level
This session is aimed at people familiar with social media and digital content. All levels of experience and knowledge are welcome to join this session.