Sheila McKechnie Foundation: How to develop effective campaign strategies

You want to make change – but you’re not sure where to start, or if you’re doing it right. At SMK, we know from talking to campaigners and changemakers that there is active demand for training in how to develop impactful campaign strategies. 

SMK Associates Julia Beart and Laura Alcock-Ferguson will run this in-depth session for experienced campaigners and leaders.  We hope it will appeal to Chief Executives, senior leaders, community leaders and emerging leaders who want to explore how to do campaign strategy better.   

This training, alongside our tools and case studies will help make your campaign strategy as good as it can be.

In this session you will find out how to:
 

• Develop a campaign strategy that works using our 4Cs approach to campaign strategy (more below)
• Understand how to apply this approach in today’s fast-moving landscape
• Dive deep into some case studies of how to balance strategy planning with agility
• Gain a set of practical tools to support your strategy development