Media Trust: Ethical storytelling for charities

Date & time: 20 January 2026, 10:00am - 12:00pm
Venue
Online

The stories you tell vitally shape how people see your charity and the people you support. Ethical storytelling helps ensure those stories are told with care, respect and consent, while also building trust with your audiences and protecting your charity’s reputation.

This practical workshop will explore the principles of ethical storytelling, drawing on examples from across the sector. You’ll learn how to gather and share stories in a way that’s inclusive, anti-racist, and aligned with your values.

With interactive exercises and time for discussion, this session will help you feel more confident in applying an ethical lens to your comms and fundraising content. You’ll explore:

  • How to gather stories ethically, including gaining informed consent
  • How to tell stories that are fair, respectful and inclusive
  • Anti-racist approaches to storytelling
  • The role of ethical storytelling in fundraising
  • How to write with your audience in mind
  • Practical tools and techniques for more ethical storytelling

Event details

  • Location: Online
  • Time: 10:00–12:00
  • Price: From £36

Who should attend?

This workshop is ideal for anyone involved in collecting or sharing stories at their charity, whether you work in comms, fundraising, service delivery or all three. No previous experience with storytelling required.

Cost
From £36. See booking link for all ticket prices
Provider
Media Trust
Further details / booking