AI / Digital

Media Trust: Creating scroll-stopping videos – How to hook audiences

Discover how to create compelling short-form videos that hook audiences in seconds, even with limited time and resources.

Joined by expert volunteer Fred Bhat, Executive Producer at the BBC, you’ll have the chance to ask your most pressing questions about creating engaging video content for social media. 

Online

Third Sector Lab: Inspire action and engagement through purposeful email marketing

Email marketing is one of the most powerful ways charities and non-profits can demonstrate impact, strengthen their community and mobilise supporters. Yet getting started, staying consistent, or even knowing what to send (and when) can be a challenge. This practical 90-minute workshop explores how to create purposeful, values-led email communications that connect with people.

The content will help charity leaders and communications professionals understand how to:

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Third Sector Lab: Connecting the dots – Using Microsoft Project, Planner and Teams together

Microsoft Project, Planner and Teams can be powerful tools in their own right, but when used together they can help teams collaborate more effectively, improve visibility of projects and streamline day-to-day workflows.

This session will explore how Microsoft Project, Planner and Teams can work together to support project delivery and team collaboration. You’ll gain a better understanding of the strengths of each tool, how information can flow between them, and practical ways to create a more connected project management approach.

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Media Trust: How charities can stay visible, trusted and funded with rising costs (Panel)

Join Media Trust’s panel to learn how charities can keep their comms shining, even when costs are rising.

When finances are under pressure, good communications can be one of your most powerful tools. That’s why Media Trust has brought together an expert panel to support charities facing rising costs.

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Using AI Responsibly: Smarter, greener AI for charities

Learn how to make AI work smarter and greener to help charities do even more good without costing the planet

AI tools are everywhere right now and the pressure to use them can feel overwhelming. But before your charity jumps in, it’s worth asking two questions: are we using AI in a way that actually saves us time? And are we using it in a way that aligns with our values?

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Shared Topic Areas

Media Trust: Your Personal Brand & Workplace Values

Discover what your personal values are and how your personal brand can support your career

Your Personal Brands & Workplace Values

Whether starting out or considering a career change, your personal brand can be a great place to start when considering the type of roles you want to apply for. Thinking about your values and how they can impact your personal brand also helps us make decisions and identify our priorities.

In this workshop, we (Media Trust) will:

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Third Sector Lab: Google Ad Grants in 2026 - New Opportunities for Charity Advertisers

Find out about the current state of Google Ad Grants, the free ads that Google offers to charities. What types of ad you can run, recent changes to policies, and current best practice, with real-world examples of successful ad campaigns. The grant has changed a lot in the last year, with new features that make it a more useful way to boost your organisation’s profile.

The training is followed by a dedicated Q&A session.

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Shared Topic Areas

Third Sector Lab: Social Media Strategy for Impact and Engagement

This interactive session will help you to ensure your social media activity is closely aligned to organisational goals. You’ll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, and which channels are key to your online presence and content planning techniques.

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