Social for Good: Social media for serious subjects
You know social media matters. It’s where you share your impact, bring your research to new audiences and get your campaigns seen.
But you’re not the RSPB, National Trust or the Crab Museum. Memes, reactive content and comedy sketches don’t fit your brand, and somewhere along the way you’ve started to worry you might be too serious for social. Here’s the good news: you’re not.
Serious subjects can make brilliant social content. You just need a different playbook.