NHS Greater Manchester As Soon As You’re Pregnant campaign
In 2022 NHS Greater Manchester launched the As Soon As You’re Pregnant (ASAP) campaign.
Co–designed with midwifery services in Greater Manchester, the main aim was to encourage pregnant people to book in with a midwife as soon as they are pregnant, ideally before 10 weeks. This was primarily to ensure screening tests for sickle cell and thalassaemia could be carried out before 10 weeks to ensure there is adequate time for further testing if needed and to make decisions about any ongoing care that may be needed.